Search engine optimization is one of the best ways to market a website. You basically can use a few techniques and then can get a higher ranking on sites like Google when people search for certain terms. Why care about this and how do you make it work for your website?
A site like Google has a lot going on behind the scenes that you don't see. When you type in a query and hit the search button, there's an algorithm in place that quickly scans and sorts the results. If you were to type in something like "carpet cleaning in Kansas" you'll get a list of pages that have content related to these words. Comet SEO company says: "The goal of using SEO is to make your website the one that shows up for a search that is regularly done by people using searching websites.".
The reason why you'd want to get a good ranking on a search website is so you can get more people to come to your site. If you're trying to sell products or offer services, this can get you more customers. If you have a blog that you just want to share with others, this is a good way to do that too. It's easy to make people come to what you've posted online if you work on it the right way. Avoid any shady tactics that you haven't researched because some of them can make this more difficult if you are penalized.
You have to think about what kind of keywords you can use so that you can get people to look for them and find your site. For the most part, you need to find something that is popular, and that has the potential to be typed in by someone looking for a website like yours. Think about what you would use to try and find a product or service and then that will be a good keyword. One example of a suitable keyword for a website selling widgets in Canada would be "Canadian widgets for sale" or something similar.
There are a lot of ways to put keywords into your content. You can use them in code for your website such as in the tags for images. You can use them in your site's URLs and titles of pages, too. If you're using them in your content, you need to keep in mind that there are limits. Look up keyword stuffing and you will see that too many in one place can cause you to get a lower ranking because it looks wrong and usually doesn't make much sense in the content anyways.
A big part of keeping your website high up on search engines is for you to maintain the content updated. When you don't, people that have updates on a regular basis will start to climb higher than you. It's easy to compete if you have a blog or a news section that you add information to or change around every month or so at least. Some people have more luck and can add more keywords to their site for more coverage if they updated every few days. It depends on what kind of traffic numbers you are looking for.
Look at the competition you have in your niche. You can find out who is using what in the way of keywords and then you can also see what works for other people. Copying another website is not recommended, and you also should stay away from just copying and pasting text. But, you can quickly start to learn more about what it takes to get higher up in rankings, and that should make your life easier because you can put your spin on the content. Look at the stats associated with your site and if you notice traffic falling make sure you find if there were any updates to the algorithm Google uses.
The problem a lot of people have with SEO is that they don't keep at it. They think that it's just a matter of making a few changes and then they should be okay. That's simply not how this works, and if you want to be successful with it, you need to stay on top of it.